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Despite its popularity, many people remain unaware that curcumin in its natural state is a large molecule with poor bioavailability. Curcumin clinical trials now employ enhanced absorption forms, which is critical to reaping the benefits of this remarkable ingredient. CurcuminRich® is made with Theracurmin®, the #1 absorbed form of curcumin.*
*Scientific scrutiny revealed that Theracurmin was more bioavailable on a milligram-to-milligram basis than other leading** enhanced and regular forms of curcumin.
**As measured by SPINS 2014 data.
Native to Southeast Asia, the brilliant yellow spice turmeric is a member of the ginger family. Arguably the best-known botanical today, the use of turmeric for both culinary and medicinal purposes dates back nearly 4,000 years. Modern research has validated its benefits with thousands of scientific publications, many of which centre around turmeric’s key active constituent, curcumin.
Curcumin has achieved quasi-celebrity status for its ability to support a healthy inflammatory response, playing a powerful role in preventing painful conditions from getting out of control. For example, curcumin helps relieve joint pain that so often accompanies the aging process. It also delivers antioxidant support, providing protection from the free radical damage involved in almost every health concern.
Since curcumin in its natural state isn’t well absorbed, turmeric teas and lattés won’t provide the benefits people are expecting. Theracurmin overcomes curcumin absorption challenges with a proprietary dispersion technology to create microscopic particles dispersed in a colloidal suspension.
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